Gear Lab

  • The Anatomy of a Brand

    As jiu-jitsu continues to grow in the competitive realm, so will the overall culture and the brands that support it. A recent addition to this cause is an east coast based operation called “Anatomy Jiu-Jitsu”.  Let’s begin with the fundamental importance of the anatomy in it’s relation to “the...
  • Always Have a Plan

    If anyone old enough to remember the old tv series “The A-Team” will fondly remember their fearless leader, Col. Hannibal Smith’s catchphrase at the end of every successful mission, “I love it when a plan comes together”.  Well, we could only imagine how happy Hannibal would have been if...
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